P7 / GUIDES
Guides.
Everything we know about making an eyewear brand happen — with real numbers, no gatekeeping. New guide every week.
CLUSTER A / START A BRAND
How to start an eyewear brand with $5,000
The full budget breakdown: samples, first run, compliance, freight — line by line. 12 MIN · BUDGET TABLE INCLUDEDYour first 3 SKUs: how many styles, colors, sizes?
Why 3 styles × 2 colors beats 6 styles × 1 — with sell-through logic from client launches. 8 MIN · DECISION CHECKLIST CLUSTER B / MAKE DECISIONS
Acetate vs. injection: what your customers can feel
A materials comparison with weight, finish, cost, and repairability side by side. 9 MIN · COMPARISON TABLELanded cost for US buyers: FOB, DDP, and the tariff math
Work out your true per-piece cost before you commit — worked example included. 10 MIN · CALCULATOR SHEET CLUSTER C / INSIDE THE CRAFT
Why good frames spend 5 days in a barrel of wood chips
Tumbling, explained — and how to spot a frame that skipped it. 6 MIN · PROCESS PHOTOSReading 52□18-145: frame measurements that matter
The three numbers on every temple, and how to size your first collection with them. 5 MIN · SIZING CHART
WRITTEN BY The founder of Lucida
The English-speaking partner between your brand and the Duqiao workshop. Every guide is written from production runs we actually shipped.
FREE PDF
The Eyewear Launch Guide
All six guides, the budget sheet, and the sizing chart in one printable PDF. Drop your email and it's yours.